Portable Players in Taiwan - New Market Report
Portable media players was heavily impacted over the review period by the growing success of smartphones, which offers similar functionality and convenience. Smartphone ownership impacted both portable MP3 players and portable multimedia players significantly. Portable MP3 players was the worst-performing in 2014 in volume terms as consumers now increasingly value video over purely music. Any sales were sustained by promotional activities such as giving away free headphones when purchasing portable media players.
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