Business Fits: Consultant's Game-Changing New Book Steers Entrepreneurs Away from Dangerous 'Outside-In' Approach to Selecting a Business
When thinking of starting a business, many would-be entrepreneurs opt for something they think they'll enjoy, perhaps turning a hobby into a full-time profession or pursuing a product/service that they think will sell as well as Apple's latest creation. However, as Terry Oliver Lee knows, this 'outside-in' approach, driven by emotion, most often leads to disaster.
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