Soaring Growth Anticipated in Indian Water Purifier Industry: TechSci Research
Rising concerns and awareness over safe drinking water continues to increase the demand for water purifiers among Indian consumers. The Indian water purification market stands at INR 1000 crore and is growing at 22% annually. The market penetration is as low as barely 9%; Eureka Forbes, which controls 60% of the market, followed by Kent, a reverse osmosis player, and Ion Exchange’s Zero B., dominates the field.
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