Mogicons' Takes on the Use of Emoticons as Part of Establishing Consumer Engagement
With the existence of FB emoticons to express what a person thinks or feel, it makes the message more meaningful but in a short way. Most of the text typed and sent nowadays is about 1 to 2 lines with emoticons included to complete the thought; compared to the previous way of communicating with friends, family and colleagues in Facebook with 150 characters to be the shortest where people cannot identify how the person feels unless they would talk face-to-face....
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