Undress to Impress: The New Girl Power
The world of lingerie has long been associated with impacting upon a women's self-image with previous polls placing the number between 70-85% of women who believe that it affects their confidence. Now, the world of the undergarment is being taken to a whole new level with it being used as a symbol of self-empowerment. Whilst previous marketing strategies for knickers were aimed at impressing men or the other extreme of simply being a cover for our intimate areas, now underwear...
View full press release