Product Packaging Most Effective Way to Communicate Sustainability
A recent survey jointly conducted by one of the world's largest PR firms and global analytics specialists found that product packaging is the most effective way to influence consumers of a product's sustainability. The survey was conducted on 9,709 consumers spread over the 9 biggest countries in the world according to GDP. The research indicates that consumers are much more informed of issues around sustainability than they were in 2011 or 2013 with a significant 84% stating that they would...
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