Zen and the Art of Radio Campaigns: The Radio Agency Offers Advice for First-Time Radio Advertisers
In advertising of any kind, business owners launching their very first campaign often find themselves experiencing a sort of "buyers' remorse," when the phones aren't ringing off the hook on day one of their ads going live. The excitement of finally taking a step towards building their brand can lead to impatience during the first few, likely quiet weeks of an advertising campaign. In the article, "It's your first day on the air. Come in off the ledge," recently posted...
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