Roland Frasier Conducts Podcast on Direct Response Marketing
Roland Frasier, a recognized expert in the field of marketing and finance, recently conducted a podcast on direct response marketing. According to Frasier, direct response marketing is one of two major types of marketing strategies, the other being known as mass marketing or branding. "Mass marketing is expensive and takes a lot of time," notes Frasier. "However, DRM's goal is to get you results in a short time with a small, directed cash outlay."
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