Chinese Online Tourism Industry 2015 Analysis - MarketReportsOnline
The market size of Chinese online tourism industry is RMB 277.3 billion in 2014, increased by 27.1% on a YoY base. Air ticket and hotel remains the top 2 segments in 2014 with a total market share of nearly 81%. As the hottest segment of online tourism, the market share of online vacation has increased by 3% from 2012 to 2014.Due to higher unit price, online outbound vacation accounts for nearly half of the total Chinese online vacation market.
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