46% of Consumers Make Purchases on Smartphones
A study of 600 consumers found that 46% of them had made a purchase on a smartphone device in the period preceding the survey. This confirms government statistics too which found that 74% of adults in the United Kingdom had made a purchase online, although they also included desktop access to making a purchase too. This rampant increase in mobile spending is largely attributed to increasingly tech-savvy consumers and the prolific rise of the internet. It also presents a once...
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