Statistics Suggest That Searches Aren't Just Keyword-Focused: Ranking Solutions Comments
The results of important research highlights that 50% of search terms - queries typed into the search engines – are 4 words or longer. The research was carried out by KoMarketing and suggests that searches therefore may not be entirely keyword driven; with people typing in longer pieces of information. Increased awareness of this is expected to highlight that marketers perhaps need to move away from single keyword optimisation, and instead focus on what people will be actually searching for.
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