The Radio Agency Is at the Advertisers' Rescue This Highly Competitive Election Season
With the Iowa Caucus just a week away, the storm of political advertising is intensifying. Many people do not know that the cost of radio advertising for political candidates is lower than the price most others pay because stations are required by law to offer it to politicians at the lowest possible rates. While this is good news for those on the campaign trail, it means stations are making less money than usual. And worse yet for everyday advertisers, they...
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