Lean Marketing House ebook Released on Business901 Website
Released as an ebook, Lean Marketing House is now available on the Business901 website. "When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether Marketing meets Lean under this name or another it will be very close to...
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