New Market Report: Tissue and Hygiene in Spain
Demographic trends, the high penetration levels of retail and hygiene products and the post-recession economic situation shapes the industry's performance in 2015. These factors resulted in sluggish current value growth, which characterised tissue and hygiene over the review period. The economic crisis led most Spanish consumers to become highly price sensitive. Nevertheless, the efforts of manufacturers in terms of innovation and premiumisation brought some positive results and better...
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