Mobile and Online Commerce Shows Drastically Low Conversion Rates
Consumers have now shown their preferences and they are clearer than ever: they prefer mobile and online transactions. And it should be no surprise, as these transactions are easier, faster and way more convenient. However, merchants don´t seem to display this comfort, as their conversion rates, well, they are just low. It´s not that consumer preferences are changing, not at all. This issue is all due to checkout abandonment, which is why merchants are continuously looking for ways to make...
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