Global CRM Software Market 2016: Industry Review, Research, Statistics, and Growth to 2022
CRM stands for Customer Relationship Management. In an organisation, CRM activities are carried out for managing customer-business interaction. CRM software plays a key role in managing customer data, business information and helps to maintain an ideal client-business relationship. It also helps in automating the operations related to sales, marketing and customer support. CRM software integrates with the organisation's CRM activities rendering them measurable in terms of effectiveness.
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