Insights-as-a-Service Market Size, Companies Analysis, Software Study, Differentiation & Application
Insights-as-a-service is a cloud-based service, which processes structured and unstructured data to extract insights. These insights enable business organizations to make effective decisions, increase efficiency, reduce operational costs, provide customized offerings, and enhance customer services. There has been a significant increase in the data generated by organizations, owing to greater adoption of mobile devices, social media, and growing development of multimedia content. This large amount of raw data is obtained, cleaned, sorted, and processed to gain actionable insights.
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