Global Wood Coatings Market: Players Bank on Product Differentiation to Grow, Finds TMR
Presence of numerous companies makes the global wood coatings market highly competitive. Prominent companies operating in the global wood coatings market show high degree of forward integration, which provides them with a decided competitive advantage. Apart from that, manufacturers are also seen focusing on product differentiation to entice more customers. Some of the key players in the market are BASF SE, PPG Industries Inc., the Asian Paints, Nippon Paints Holdings, the Dow Chemical Company, and Sherwin-Williams Company.
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