North America to Dominate the Global Retail Omni-Channel Commerce Platform Market in Terms of Revenue During 2017-2025
Retail omni-channel commerce platform is a cross-channel business model that retail companies use to improve their customer experience. In addition, omni-channel is a multi-channel sales approach that provides the consumer with an integrated shopping experience. A retail omni-channel approach accounts for each platform and device a customer will use to interact with the company. This knowledge is then used to deliver an integrated shopping experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and...
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