Research Details Developments in Industrial Design Market Report for 2023
Industrial Design in the development of these types of products. Further, past research has tended to overlook the role that industrial design, and the impact of the marketing industrial design interaction, can have on the development of discontinuous new products. Frequently, the term design is used broadly or is equated with engineering; thus, while the marketing–research and development (R&D) interaction is studied, the marketing–ID as well as the industrial design–R&D relationships are not considered. This article examines the roles of...
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