Eyewear Market - Offline Channel Likely to Account for Larger Market Share in Coming Years
The global eyewear market boasts a sizeable presence of large and smaller enterprises alike, which has rendered its vendor landscape highly competitive. As competition toughens, the market players are likely to incorporate significant changes to comply with the dynamic consumer preferences and regulations, finds Transparency Market Research (TMR) in a recent study. According to the report, a majority of the companies are investing heavily on product branding, especially in emerging markets.
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