Houston, TX -- (SBWIRE) -- 04/04/2018 -- The primary objective of most organizations is to be profitable and sustainable, and the key to achieving this is the maximizing and enhancing of its customer lifetime value via customer analytics. This deliverable explores the various dimensions of customer analytics and analyzes how it is used to maximize customer experience and with it, customer lifetime value. It also studies the customer experience analytics landscape, including the trends and drivers impacting the market

Customer analytics is becoming critical. To understand why, consider this: Customers are more empowered and connected than ever. And becoming more so. Customers have access to information anywhere, any time – where to shop, what to buy, how much to pay, etc. That makes it increasingly important to predict how customers will behave when interacting with your organization, so you can respond accordingly. The deeper your understanding of customers' buying habits and lifestyle preferences, the more accurate your predictions of future buying behaviors will be – and the more successful you will be at delivering relevant offers that attract rather than alienate customers.

Top Key Vendors:
Salesforce, IBM, Adobe Systems, Nice Systems, SAP, Verint Systems, Pointillist, Clickfox, Quadient, Kitewheel, Servion, Callminer

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Although suppliers such as SAP and Oracle are starting to upgrade their systems to this end, other players such as DataSift and Janrain are also coming out with broad-based customer intelligence platforms. These platforms collate and analyse customers' personal information, as well as transaction-based and other more subjective data such as findings from satisfaction surveys. Background about competitors, wider industry conditions and general trends are then added to the mix to put the information into a broader context.

All information assembled is then accumulated to lay out a clear picture of the present status of Customer Analytics market. The summary includes trade revisions, market reimbursements, business necessities and circumstances and growth prognosis. It is authenticated and influenced by the exploration and outcome of other painstaking researches.

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Table Of Content:

Chapter 1 Customer Analytics Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

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