New York, NY -- (SBWIRE) -- 04/26/2021 -- The increasing popularity of cloud-based technologies, bring your own device, and IoT is generating an enormous amount of data worldwide, which in turn is propelling the growth of the market.

The global Customer Journey Analytics Market is forecast to reach USD 25.70 Billion by 2026, according to a new report by Reports and Data. Customer journey analytics platforms are used to track and monitor the consumer habits across multiple channels, considering the first introduction to the brand or company and throughout the entire association. Customer analytics solutions go beyond the point of purchase to monitor and analyze customer behavior through service interactions and others.

The journey analytics solutions combine both quantitative and qualitative data, allowing companies to identify the customer's journey that have the most significant impact on specific business goals, such as increasing revenue or reducing customer churn, and designing decisions data-driven to influence those outcomes.

Furthermore, the report is furnished with the latest impact of the COVID-19 pandemic on the market. The pandemic has affected every segment of the market, along with bringing disruption in the supply chain, demands & trends, and financial difficulties. The report covers the initial and future assessment of the COVID-19 impact on the market.

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The research study comprises of vital information focusing on major market trends and estimated revenue growth rate. Additionally, the report highlights the market competition including the portfolios and strategic alliances and endeavors of the key competitors. It focuses on the mergers and acquisitions, joint ventures, partnerships, collaborations, product launches, brand promotions, and agreements, among others. The report also offers key insights about top companies in the market along with their company overview, business expansion plans, financial standing, production and manufacturing capacity, and global position.

Key companies operating in the market include: Salesforce.com, Inc., IBM Corporation, SAP SE, Adobe Systems Incorporated, NICE Ltd., Pointillist, Verint Systems Inc., Quadient, ClickFox, Servion Global Solutions Ltd., Kitewheel, and CallMiner, Inc., among others.

The report provides comprehensive details about the market with respect to overall revenue, sales and consumption, pricing trends, gross margins, growth rate, and market size. The report also provides an extensive analysis of key regions where the market has established its presence. The report covers major geographical regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. A country-wise analysis is also included to offer better insights into regional spread of the Customer Journey Analytics market.

TouchPoints Outlook (Revenue, USD Billion; 2016-2026)

Website

Social media

Applications

Email

Physical Stores

Others

Component Outlook (Revenue, USD Billion; 2016-2026)

Solution

Services

Deployment Mode Outlook (Revenue, USD Billion; 2016-2026)

Cloud

On-Premises

Organization Size Outlook (Revenue, USD Billion; 2016-2026)

Small and Medium-Sized Enterprise

Large Enterprises

End-Use Outlook (Revenue, USD Billion; 2016-2026)

Data Mapping and Virtualization

Customer Behavior Analysis

Product and Brand Management

Others

Industry Vertical Outlook (Revenue, USD Billion; 2016-2026)

Healthcare and Life Sciences

Retail and E-commerce

IT and Telecommunication

Media and Entertainment

Travel and Hospitality

Banking, Financial Services, and Insurance (BFSI)

Others

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Key Points Addressed in the Report:

Market revenue shares by major business players, by type, by application, and market scope of global Customer Journey Analytics market

Competitive analysis of the key players including aspects such as company overview, product or services specification, vendors, and buyers

Recent mergers, acquisitions, product launches, recent investments, and joint ventures

SWOT analysis and Porter's Five Forces analysis along with feasibility analysis and investment return analysis
Strategic recommendation to key players and new entrants to overcome barriers in the global market

8-year forecast of Customer Journey Analytics market along with analysis of global trends, economic scenario, and key opportunities

In-depth analysis of major challenges, restraints, limitations, along with drivers, growth prospects, and opportunities

Regional analysis and country-wise analysis to provide better understanding of the global market

Extensive study of key product types and applications offered by the industry

Table Of Contents:

Chapter 1. Market Synopsis

Chapter 2. Executive Summary

Chapter 3. Indicative Metrics

Chapter 4. Customer Journey Analytics Market Segmentation & Impact Analysis

Chapter 5. Customer Journey Analytics Market, By Type Insights & Trends

Chapter 6. Customer Journey Analytics Market, By Application Insights & Trends

Chapter 7. Customer Journey Analytics Market, By End Use Insights & Trends

Chapter 8. Customer Journey Analytics Market Regional Outlook

Chapter 9. Competitive Landscape

Chapter 10. Company Profiles

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About Reports and Data:

Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client's make a smarter business decision. We offer market intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the market.