Oldham, Manchester -- (SBWIRE) -- 12/21/2015 -- Recent reports have highlighted increased public interest towards personal products which enable 'self-improvement'; with the market already worth around £500 million. It is expected that this will influence Christmas-present buying choices too; with shoppers opting for gifts with 'useful' value. This could be considered a switch from the typical edibles which often feature in the festive season, but could certainly be seen as force for good. E cigarette providers, for example, are already supporting this mood of self-improvement – offering e cigs in great festive deals as a perfect incentive for the New-Year self-improvement of quitting smoking.

Increasingly, it seems that Christmas has become a time of self-improvement, with people desiring to feel their best during the festive season and pledging positivity going into 2016. It is no surprise then that giving up smoking is the key constructive focus of many; and products which enable this around Christmas time are especially popular.

Fortunately, a number of e cig providers have been working to provide seasonal deals which seek to make the constructive choice of giving up smoking even easier. An electronic cigarette delivers liquid nicotine through water vapour, therefore satisfying smoker's cravings, yet without the chemicals and tar of tobacco cigarettes. iBreathe is a prime example of a company catering well for the 'constructive' Christmas present demand, offering e cig models in a range of colours, as well as flavoured liquids for vaping, all at affordable prices.

A spokesperson had this to say:

"We think it's brilliant that there seems to be such a seasonal focus this year on self-improvement – and that this can apply to Christmas presents too! Most people know a person who smokes but really wants to quit, so an e cig makes a highly constructive gift. Or just a great present for yourself! People are already pledging to quit smoking for the New Year with the help of an e cig; so this shows a constructive gift at its utmost!"

About iBreathe
iBreathe is a key retailer of electronic cigarette supplies including models, e liquids, complete kits and accessories. They have an extensive online selection and for more information you can visit their website directly: www.i-breathe.co.uk.

PR Contact:
Company name: iBreathe Ltd
Tel: 0161 652 3141
Website: www.i-breathe.co.uk
Contact person: Mahmud Ali
Email: info@i-breathe.co.uk
Address: Edelle Business Park
Unit 3, Quebec Street
Oldham
OL9 6QJ