Littleton, CO -- (SBWIRE) -- 05/02/2017 -- Local SEO is a core component of internet marketing. In a world where an address can be represented in many ways, search engines like consistency and accuracy. Consider the format of the word Avenue. In an address, the terms Avenue, Ave, Ave. could all be used. There may be no confusion in finding the physical location although the same is not true when complex search algorithms try to match a website to a query.

There is a science to local SEO and the key is attention to detail. The consistency of NAP information is critical. NAP can be summed up as Name, Address, Phone number. Local SEO agencies look for new directories to add listings to, correct existing listings and eliminate duplicates. The goal is to achieve a standardized profile that gives all the data required in the optimal format.

Local SEO is one (important) part of an internet marketing strategy. It should be paired with traditional SEO efforts and Social Media Marketing to reach new prospects and bring in new clients. Another option to consider is advertising on search engines. Trulium is also a Denver PPC (Pay Per Click) Agency.

Local SEO is 'behind the scenes' to some extent. When a business has a perfectly optimized website and is still ranking poorly, Local SEO should spring to mind as the first thing to check. If inconsistencies are identified it can take hours to manually correct them all. Hiring a Local SEO agency takes the stress away. Local SEO can be particularly difficult if the business location has changed. All of the entries and the hours spent updating directories and other websites could be pointing to an out of date address, risking not only poor search results but also clients literally not finding the local business.

Based in Denver, Colorado, Trulium offers Search Engine Optimization Services throughout the USA. Reports are generated to demonstrate the effectiveness of a campaign, broken down into terms which are easy to understand with strategy choices made in collaboration with the customer.

About Trulium
Trulium is a Social Media Marketing, Internet Marketing and Website Design agency located in Littleton, Colorado. They specialize tailoring solutions for small and medium-sized business clients.

For businesses looking to introduce local SEO, SEO, PPC, SMM or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com.

Contact Details:
9457 S. University Blvd., #746, Highlands Ranch, CO 80216
Phone: 303-346-5074
Email: info@trulium.com