Littleton, CO -- (SBWIRE) -- 08/16/2017 -- In a world where acronyms are ten-a-penny and jargon rules, it can be hard to reconcile the goals of a small business with the baffling array of monthly spreadsheets and barrage of ever changing numbers. Trulium is a Denver SEO company looking to break the mold and switch up the traditional SEO package offering. The difference stems from the adoption of a common sense approach which sees a more holistic approach to search engine optimization, summed up as "If this were my own business, how would I act?". This translates to a work ethic of not always looking to only show ranking improvements for the top 10 search strings identified by the campaign, but a concerted effort to continually search for opportunities around new phrases, working to rank better for those, even though they are not on a month-end report, nor may they be for a while as search engine optimization and local SEO take time to have an impact, unlike the more immediate results often garnered by a Pay Per Click advertising campaign, designed to start a return on investment as soon as it is enabled.

Transparency also sees not only a measure of monthly traffic to a particular website, but the additional data displaying the number of organic sessions, those where the website was found via a search engine results page rather than being a referral (from a Facebook page perhaps) or a direct visit where the viewer already knew the website they wanted to visit, and were able to key in the URL without searching.

This stems from the understanding that although an SEO campaign may try to focus in on the top ten search strings which will generate clicks, a well-rounded website may be winning clicks from upwards of 30 different strings, probably a mix of long tail keywords (more than 3 words) and short tail keywords (one to three words in length).

About Trulium
Trulium is an SEO, PPC, Social Media Marketing, Internet Marketing and Website Design Agency located in Littleton, Colorado. They specialize in tailoring solutions for small and medium-sized business clients.

For businesses looking to introduce SEO, PPC, SMM or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com.

Contact Details:
9457 S. University Blvd., #746, Highlands Ranch, CO 80216
Phone: 303-346-5074
Email: info@trulium.com