Littleton, CO -- (SBWIRE) -- 04/09/2018 -- Search Engine Optimization (SEO) and Pay Per Click (PPC) services are two ways to increase return on investment through internet marketing. They essentially are both driving internet traffic to a website or particular webpage, although they work in quite different ways.

SEO is a longer-term approach to ranking well in SERPs (Search Engine Results Pages) for specific keywords. Whereas the efforts of an SEO company can cause a spike in rankings as work is done, a sustained program is required to retain those rankings. This is critical as potential clients searching for a product or service are unlikely to scroll through multiple pages of results before selecting a business to find out more. Ranking within the top 10 websites for a search term means a result on the front page. At this time, a reader can scan the META data and description so there is a better chance of winning a click. The higher up the page, the better.

Above all of those organic search results are Ads. These are the first 'attention getters' the reader will see. If well written, they have a good chance of winning the click. This is where PPC advertising is introduced. Even if the website doesn't rank well for terms, Pay Per Click advertising is a way to bypass the rankings and appear towards the top of the first page (depending on how competitive the term is and how much budget there is to spend). It is clear that PPC is a more immediate form of internet marketing, clicks may be bought as soon as the campaign is switched on.

Pairing the two approaches together is effective because clicks can be won whilst rankings are being established. Over time, the reliance on PPC should diminish as organic traffic finds the website. One further advantage of pairing the two approaches is that they are driven by the same research, namely the keywords customers are searching for. Finding the niche where keywords are popular enough and highly relevant drives success in SEO and PPC campaigns alike.

Based in Denver, Colorado, Trulium offers Search Engine Optimization Services throughout the USA. Reports are generated to demonstrate the effectiveness of a campaign, broken down into terms which are easy to understand with strategy choices made in collaboration with the customer.

About Trulium
Trulium is a Social Media Marketing, Internet Marketing, Website Design, and SEO agency located in Littleton, Colorado. They specialize tailoring solutions for small and medium-sized business clients. For businesses looking to introduce SEO services, PPC, Social Media Marketing (SMM) or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com.

Contact Details:
9457 S. University Blvd., #746, Highlands Ranch, CO 80216
Phone: 303-346-5074
Email: info@trulium.com