Los Angeles, CA -- (SBWIRE) -- 12/18/2019 -- The global Snow Sports Apparel market is expected to benefit from increasing participation in the snow sports such as snowboarding, alpine and freestyle skiing, ice hockey, ski mountaineering, biathlon, cross country skiing, and ski jumping across the globe. Emergence of new high-tech fabrics and innovative process technologies is expected to open up novel avenues for the market.

The Snow Sports Apparel market has been undergoing a number of product introductions since past few years. One such instance is BoundaryLine Mapped Jacket by a key company called, Black Diamond, Inc. High performance, durability, waterproofing, and breathability are some of the key features of this ski jacket. It has a DWR finish to keep the person dry as well as comfortable in most conditions.

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Manufacturers to Introduce Novel Products in the Near Future

Some of the key players operating in the Snow Sports Apparel market are NIKE, Inc., Amer Sports Corporation, Fischer Sports GmbH, Black Diamond, Inc., Head NV, Olympia Sports, Inc., Skis Rossignol SAS, Lucky Bums, LLC, and The Burton Corporation. Manufacturers are expected to take up strategic initiatives such as product innovation and collaborations to strengthen their presence in the market. In addition, they are expanding their product portfolio with an aim to meet the growing demand of the end users.

For instance, one of the key companies, The Burton Corporation has lately introduced Burton AK Swash Jacket, which has a 2L Gore-Tex construction for exceptional breathability as well as waterproofing. The jacket's PrimaLoft® insulation offers warmth around the core, thus making it perfect for snowboarding.

Interest in Outdoor Recreational Activities to Drive the Demand for Snow Sports Apparel
Increasing interest in outdoor recreational activities is positively impacting the demand for Snow Sports Apparel. Growing awareness among masses pertaining to the health benefits of sports and related leisure activities is compelling them to spend more time in such activities, thereby stimulating the Snow Sports Apparel market growth.

Moreover, with technological advancements, manufacturers are integrating advanced features in the Snow Sports Apparels, which is appealing the customers. Emergence of women specific Snow Sports Apparel is also likely to offer novel avenues for the market in the years ahead. On the flip side, cost of the product may hamper the Snow Sports Apparel market growth.

Market Segmentation

By Product
? Alpine Apparel
? Snowboard Apparel

By Distribution Channel
? Online
? Offline

It is anticipated that demand for Snow Sports Apparel is expected to witness a surge from the online channel in the coming years on account of growing penetration of ecommerce. With online means, it is convenient for the consumers to explore, compare, and purchase the sporting gears and apparels. The researchers have predicted that alpine apparel may witness greater demand in future, the reason being improvement in the skiing infrastructure across several regions. The report also offers detailed analysis of the other product segment.

By Region
Increased involvement in snow sports is one of the key factors fostering the North America Snow Sports Apparel market growth. Countries such as the US and Canada are creating robust demand for Snow Sports Apparel, which is driving the market in North America. Growing craze of snow sports, particularly ice-skating, is stimulating the Snow Sports Apparel market growth in Europe. Asia Pacific is expected to witness significant growth in the forthcoming years.

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