India Acquisition Marks Latest Global Expansion for Canada’s LoyaltyOne
Toronto-based LoyaltyOne, an Alliance Data business and owner of one of Canada’s most admired brands - the AIR MILES Reward Program, has acquired a 26 percent stake in India-based Direxions Marketing Solutions Pvt. Ltd. Direxions is behind some of India’s largest loyalty programs in the airline, hospitality and retail sectors and counts among its clients leading companies such as ICICI Bank, Levis, Colgate, Tata Photon, LG and Dominos, among others.
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