ReportsnReports.com: Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond
Fats and oils products are a huge and growing market, with 2011 sales of $9.2 billion projected to near $10.6 billion by 2016. Research supporting the important role of specific types of fat in maintaining health has caused many consumers to rethink the role that fats and oils play in their diets, and marketers have responded by offering an increasing number of products squarely targeting those seeking healthy options. While value is still one of the primary drivers of fats...
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