Value Chain Analysis of Boeing 787 2011-2016
October 2011, Boeing on finding itself in the crucial situation of having lost market share to Airbus had to respond in order to regain its leading position by enhancing customer benefits and recapturing an advantage over its competition. The diversification strategy included the new midsize (200–300 passengers), long-range 787series. The 787, nicknamed the Dreamliner, was designed to meet the demand for direct, long-distance connections between cities with a moderate capacity demand.
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