ReportsnReports – Give Em What They Want: Consumer Segmentation in Packaged Food
Customising products to the specific needs of different consumer segments is nothing new to the packaged food industry, and it remains as relevant a strategy as ever for manufacturers. This report examines recent developments within key socio-demographic consumer segments and offers insight into how consumers’ needs and preferences are evolving. The insights contained herein can assist packaged food manufacturers in adapting their products to an increasingly sophisticated global population.
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