IIPM Faculty Prasoon S Majumdar on the Indian 'Chaat'
Be it pav bhaji at the Juhu beach of Mumbai or kebabs at Old Delhi pavements, Indian palate has been encompassing and blossoming all across the country – growing at mercurial 30 per cent, annually. This unorganized industry is latently acting as the most important driver of the Indian retail (unorganized) industry which is pegged presently at $70 billion and forecasted to reach $150 billion by 2025! Out of 10 million street vendors across the country, more than 6 million...
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