"Full-Service Restaurants in Italy" Now Available at Fast Market Research
In 2010, chained restaurants performed better than independent ones, as the former one is still perceived as a new concept in Italy. Casual restaurants fared rather better than the category overall, with a growth rate of 9%, with the key to their success being price. They benefit from the fact that consumers perceive them as offering good value for money. In 2010, full-service restaurants experienced a growth rate of 1%, which was in line with the review period CAGR. The...
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