Radio Ratings Measurement to Be Upgraded in Most U.S. Cities
Nielsen Audio will begin continuous audio diary audience measurement in most U.S. cities beginning in July of 2019. At present, most medium- and small-sized markets are measured two-to-four times per year. This more dynamic means of measuring and reporting audience size will enable advertising agencies that subscribe to Nielsen Audio research to make better informed decisions based on current conditions in the market place.
View full press release