Perceptions of Auto Brands–US–June 2019: Associated Vehicle Quality Plays Key Role in Boosting Importance of Market Positioning
Auto manufacturers often take many years to build a favorable perception. Major automakers such as Lexus, Ford, Hyundai, and Honda have long been thought to have a positive quality of products. In the month of June, Hyundai and Ford showed substantial improvements, while Toyota's reputation has also bounced back to an extent, following the highly publicized vehicle issues that occurred a few years ago. On a similar note, Dodge has also made major gains in market perception with the aid...
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