Digital Marketing in Automotive-China-March 2019: Automakers Target Young Female Consumers via Online Mode
The innate expanse of its geography, spurting urbanization, low labor cost have compelled venture capitalists to explore China. Digital marketing bears immense significance for automakers grappling to undergird consumer relationships. With opportunities galore for preeminent players in automotive industry to take brand loyalty to a new level, OEMs are making end-to-end purchasing process, including price negotiation, financing, back-office paper work and home delivery available through online mode. These assimilations draw resemblance from the intelligence report, titled, "Digital Marketing in Automotive—China—March...
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