Direct to Consumer (DTC) Advertising in Pharmaceuticals
Report Reserve announced inclusion of a new research report to its database. The research provides key data, information and analysis of the major issues affecting the stakeholders of the direct to consumer (DTC) advertising market in the US and Europe. It discusses the major changes that have been observed after the relaxation of rules over DTC advertising by the FDA in 1997. The report also covers the issues specific to the European market (where branded DTC advertising is banned). The...
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