Launchpad Research Offers Packaging Research Solution to Help Business to Improve Their Packaging Performance
A well-renowned branding company in the UK, Launchpad Research offers packaging research solutions to help businesses to improve their packaging performance. Their innovative approach to testing packaging performance in the real world uses eye tracking solutions to test design elements. They explore how people feel and respond to packaging and crucially, give businesses crucial insight you need to spot areas of improvement. The company combines survey & eye tracking software to generate implicit metrics; visual saliency, prominence, findability & engagement...
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