IIPM Faculty Rajita Chaudhuri on 'Look What a Good Idea Can Do'
This Sunday (April 8), a small company changed its fortunes forever. Instagram was started two years ago, but this Sunday, it became more valuable than even The New York Times. The reason being Facebook acquired it for $1 billion few days back; causing quite a flutter among industry watchers. Why did it invest so much in a company, which hardly made any profits, is a fresh start up, and to top it all, is just an ‘app developer’ and its...
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