SGS Helps Guinness Set New World Record, Making St Patrick’s Day ‘The Friendliest Day of the Year’
GUINNESS WORLD RECORDS has been a totally independent award organization since 1991. When the Global Marketing team for Guinness (the Irish Stout beer) needed to verify the number of attendees at St Patrick’s Day celebrations worldwide to set their own world record for “The Friendliest Day of the Year”, they required the assistance of a capable global partner with the capability to cover most of their chosen markets. That is why they turned to SGS for help.
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