Market Report, "Dried Processed Food in Mexico", Published
The most important recent development within dried processed food was the bankruptcy of Cia Arrocera Covadonga, which accounted for some 23% of rice retail value sales in 2010. After a couple of years of questionable management practices, Cia Arrocera Covadonga went bankrupt at the end of 2010 and of the company's three large and successful brands (Covadonga, Mexica and Morelos) only one, Morelos, remains available. After the fall of Cia Arrocera Covadonga, other leading brands such as San...
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