New Market Study Published: Wound Care in Mexico
In 2011 wound care grew by 1% in current value terms to reach Mx$242 million. This is a mature category with low rates of new product technologies or delivery formats. The main innovations generally come in the form of new characters on adhesive bandages for children. In 2011 the main innovation was from BDF Curitas with Distroller, an image of the Virgin of Guadalupe. The growth rate of 1% was in line with the previous year due to the lack...
View full press release