New Market Report: Some Like It Hot: Trends in Packaged Food Flavours and Ethnic Cuisine, Part 1
Flavours remain crucial to the development and sale of packaged food because they speak directly to the pleasure of eating, as well as to important underlying consumer sentiments of indulgence, exoticism and authenticity. This global briefing examines how packaged food companies are not only tapping into consumer demand for spicier flavours worldwide, they are also using these stronger flavours as a means of adding value, driving retail value sales and, ultimately, protecting their margins.
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