Recently Released Market Study: Samsung Corp in Consumer Appliances (World)
Samsung is a geographically diverse player. The majority of its sales take place in major appliances; however, it is also present in small appliances, primarily in vacuum cleaners. Samsung was an early mover in the Indian market and is now reaping the rewards with India generating the largest part of its global volume sales in 2011. Samsung, however, is primarily focused on consumer electronics with consumer appliances making up only a relatively small proportion of its overall global sales.
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