Market Report, "Bleach in Colombia", Published
Bleach continues selling well in Colombia as consumers feel that chlorine helps obtain excellent results when cleaning any type of surface. The versatility and low price of the product mean that consumers of any income segment, but especially the large number of low-income consumers, are consistent users of bleach. Manufacturers are now trying to move the products towards a more sophisticated image by adding more value-added features and fragrances. According to the trade press, a study...
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