Best Western in Travel and Tourism (World) - New Market Report Now Available
Best Western recorded strong growth in revenue in 2011 further to the introduction of its brand "product descriptors". More hotel openings across Europe, the US, Russia, China and Latin America have driven positive growth and the company continued to introduce aggressive marketing campaigns, with an increasing online exposure through social media. Going forward the company is seen expanding in new markets, and better segmenting the market to target different groups of consumers.
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