Recently Released Market Study: Air Care in Hungary
Thanks to continuous innovations largely focusing on fragrances like Japanese Garden or Water Lily - especially in electric air fresheners and gel air fresheners - air care was able to grow both in volume and value sales in 2011, although sales were boosted by price increase in some categories like other air care products and electric air fresheners. Although consumers still have weak spending power they are willing to try new products, but mainly cheaper ones, like liquid air fresheners...
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