Recently Released Market Study: Coffee in South Korea
In 2011, coffee continued to show a strong sales increase, recording off-trade value growth of 8% growth. Whilst specialist coffee shops and RTD coffee registered healthy sales increases during the review period, instant coffee also showed good performance. Although more consumers enjoy specialist coffee or RTD coffee in their pursuit of freshly brewed or premium quality coffee, other consumers still prefer instant coffee for its convenience. Offices continued to purchase instant coffee for...
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