New Market Study Published: Tobacco in Peru
After a significant drop in retail sales in 2010 due to the change in the tax system, cigarettes showed some signs of recovery in 2011. This improvement can be attributed to the fact that rising purchasing power allowed consumers to continue buying their favourite cigarettes brands despite price increases. Furthermore, the launch of menthol brands combined with still low awareness of the health dangers posed by smoking meant that a significant number of young adults started smoking during the...
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